Conventional Property Management Biz Advice We Ignored (And Why It Works)

Aaron Duggan • June 19, 2026
When people ask what has helped grow Tranquility Property Management grow over the years, they're often expecting a list of industry best practices, business books, or complicated management strategies.

The truth is, some of our biggest successes have come from intentionally ignoring advice that everyone else seemed convinced was correct.

Below are a few examples.

"Only hire people who have experience."


I've never been convinced that experience is the most important qualification.


Property management can be taught. Software can be learned. Procedures can be trained. What is much harder to teach is common sense, genuine kindness, creativity, initiative, and the ability to communicate with people respectfully. Given the choice, I'll take an enthusiastic, intelligent person with good judgment and strong character over someone with years of industry experience every time.


The best team members aren't always the ones who have done the job before. They're the ones who care enough to do it well.



"Work for anyone who will hire you."


Especially when you're starting a business, people often tell you to take every client you can get. We learned early on that not every client is the right fit.


A successful property management relationship requires trust, communication, and shared expectations. When those things aren't present, nobody wins—not the owner, not the tenant, and not the management company.


Over time, we've learned that saying "no" to the wrong fit allows us to say "yes" to the right ones.



"Charge low management fees. You can always make it up later."


This may be one of the most common pieces of advice in property management.


The problem is that someone always pays for low fees. Sometimes it's the owner through unexpected charges. Sometimes it's the tenant through poor service. Sometimes it's the staff through unrealistic workloads.


Our philosophy has always been simple: charge a fair fee, provide exceptional value, and be transparent about both. We'd rather focus on delivering results than competing to be the cheapest option.



"If you're going to start a business, get a degree in business."


I have nothing against business degrees. But some of the most valuable lessons I've learned didn't come from a classroom. They came from making mistakes, solving problems, serving clients, hiring great people, and figuring things out one challenge at a time.


Real-world experience has a way of teaching lessons that no textbook can fully replicate.



"You work for owners, not tenants."


This one has never made sense to me.


Of course, owners hire us to manage their investments. But great property management requires serving both owners and tenants well. Tenants who feel respected are more likely to stay longer, communicate openly, take care of the property, and create fewer problems.


Serving tenants well isn't contrary to serving owners. It's often one of the best ways to serve owners.



"You have to be available 24/7."


Many people believe that property managers—and everyone who works for them—must be personally available around the clock.


We've found the opposite.


Great service doesn't come from exhausted people answering emails at midnight. It comes from well-designed systems, clear communication, and a healthy, supported team. Emergencies are handled appropriately. Everything else can usually wait until business hours.


A sustainable business serves clients better than a burned-out one.



"Your leasing agent has to work evenings and weekends."


This is another industry assumption we chose to challenge.


Many people believe vacancies can only be filled if leasing agents are available nights and weekends. Our experience has been different.


When properties are marketed effectively, priced appropriately, and supported by efficient systems, qualified applicants find them. The goal isn't to work more hours. The goal is to work smarter.



Final Thoughts


Looking back, I'm grateful for much of the advice I've received over the years.


But I'm equally grateful for the advice I chose not to follow.


At TPM, we've built our company around people, relationships, fairness, efficiency, and long-term thinking. Some of those choices may not be conventional, but they've helped us create a business we're proud of and a team that genuinely enjoys serving our clients.


Sometimes success comes from listening to good advice. And sometimes it comes from politely ignoring it.


Have questions about property management in San Diego or La Mesa?

We’re always happy to help clarify the process and what makes the most sense for your property.

Get a Rental Analysis View Services

Aaron Duggan, Owner & CEO

Tranquility Property Management & Real Estate Services

aaron@tranquilitysandiego.com

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